Why the Data You Want About your CX is Useful but Irrelevant

If any contact centre that is left to its own devices will dissolve into chaos. With systems becoming more automated you need to stay up to date.

Josephine Willis

Mar 17, 2022

Let's face it, any contact centre that is left to its own devices will dissolve into chaos. With systems becoming more automated, the amount of data available is enormous.

However, the data alone is not enough.

We need to convert the data to information to see what it really means. That data then needs context for this to happen as each CX installation has different needs and requirements.

Therefore, the art of successful CX management is understanding your customers needs and wants to know what the information is telling you.

The data is nice but the information is king. Therefore, we need to sure your CX systems give you easy to consume information on your dashboard, whilst your dashboard is also flexible enough to be changed as your business evolves.

Finally, you MUST comprehend the context of the information to make the best decisions for your business!

If you need help leveraging your data in transforming your CX systems, reach out to Rise.CX team at hello@rise.cx to find out more information or visit our website at www.rise.cx .

Josephine Willis

An Australian CX industry giant, Josephine is driven solely by bringing people back to the heart of what Customer eXperience (CX) professionals do. The founding of Rise.CX was a natural progression from her 30+ years of experience working with Cloud technologies in leadership positions across the Information Technology, Telecommunications and Professional Services industries. Today Josie works with multi-national brands to keep pace with customer expectations through new-age contact centres, enabled through the latest Digital Cloud solutions. She fervently believes that, while technology is the enabler, it will always be the people who provide the means to create and make a difference. Through Rise.CX, Josie champions and inspires great transitions for all businesses to a CX-centred, sustainable digital state - while putting people first. She calls it fighting the good fight in order to bring people together.