About Us

The Rise.CX Team

The talent behind our commitment.

We are confident when we say that our people are special.

They have to be.

And we are confident that when you get a chance to work with any of us, you'll agree with us.

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Our Leadership

Josephine Willis

Josephine Willis

Founder and Managing Director

An Australian CX industry giant, Josephine is driven solely by bringing people back to the heart of what Customer eXperience (CX) professionals do.


The founding of Rise.CX was a natural progression from her 30+ years of experience working with Cloud technologies in leadership positions across the Information Technology, Telecommunications and Professional Services industries.

Today Josie works with multi-national brands to keep pace with customer expectations through new-age contact centres, enabled through the latest Digital Cloud solutions.

She fervently believes that, while technology is the enabler, it will always be the people who provide the means to create and make a difference.

Through Rise.CX, Josie champions and inspires great transitions for all businesses to a CX-centred, sustainable digital state - while putting people first. She calls it fighting the good fight in order to bring people together.

Carla Gianinotti

Carla Gianinotti

Customer Engagement Manager

Carla is responsible for our customer engagement and customer experience.

Carla has a wealth of experience in Senior Leadership with a focus on frontline omnichannel servicing. She has successfully led teams servicing voice (inbound / outbound), email, social media and technical support.

Carla provides advice and insights to customers regarding operational efficiencies and systems optimisation with a focus on continual improvement and innovation.

Carla delivers an outside-in customer view helping companies deliver better CX with less effort.

Outside of work, Carla loves to indulge in the performing arts particularly musicals where she has been nominated and won numerous awards.

Fung Zhao

Fung Zhao

Solutions Manager

Fung is responsible for the development of custom solutions specialising in contact centre.

​His passion for designing CX solutions, systems integration and full stack software development, partnered with his extensive experience as a Senior Solutions Architect and Software Engineer ensures he delivers better CX with less effort.

​Outside of work he is busy running around chasing his twins and when he can fit it in some woodworking and dabbling with new technology.

Taryn Pauls

Taryn Pauls

Business Operations

Taryn is responsible for the day-to-day administration at Rise.CX. 

Put simply, Taryn is our go-to person for all things business operations and administration and assists with getting ‘stuff done’.

She supports Rise.CX’s company resources, maintains our policies and assists in ensuring our operations run smoothly.

Our Core Team


Gail Miller

Technical Delivery

Gail is one of Rise.CX's technical gurus and a software engineering lead.


Gail is the technical delivery lead for our AWS practice. She has extensive knowledge across numerous customer interaction platforms.

When not doing techie stuff for Rise.CX and COVID-19 restrictions permit, Gail loves getting out on her motor bike and seeing the sights.


Carol Wong

Technical Delivery

Carol is a certified Genesys engineer with more than 12 years' experience.

​Carol has extensive experience across multiple contact centre solution stacks.

​When away from work, Carol enjoys reading, and when COVID rules permit, she loves to travel, go hiking and checking out new restaurants.


Shin Ito

Technical Delivery

Shin is a full-stack software engineer implementing Rise.CX's AWS cloud practice. Shin has experience developing standalone programs, mobile apps, as well as websites and webapps.

He is passionate about well-designed code. He is driven by the goal to deliver satisfying and fulfilling user experiences.


In his leisure time he enjoys honing his art skills and playing his ukulele.


Paul McCarthy

Technical Delivery

Paul has over 20 years’ experience working with industry leading organisations and providing support and professional services to the contact centre industry.

His expertise ranges from deployment, support, architecture review, documentation through to client liaison, technical leadership, and major incident management.

Paul’s indulgence is spending a day at an arthouse cinema creating his own mini film festivals. When not doing that, he enjoys making noise on his guitar.


Val Ribeiro

Technical Delivery

Val is a certified Genesys and Microsoft MCSE:Messaging engineer with extensive global experience in contact centre technology stacks and projects, acquired over twenty years working for large multinationals.

His interest in languages means we have a fluent Portuguese, Spanish and English speaker amongst us.

In his spare time, he likes travelling around Australia on his motorbike to explore beaches and other paradisical places of the country.

Our Offices

Our locations

Head Office

Melbourne, Australia

Level 27, 101 Collins St

Melbourne VIC 3000

+61 3 8680 2303



Sydney Office

Level 36, Gateway. 1 Macquarie Place

Sydney NSW 2000


Brisbane Office

Level 19, 10 Eagle Street

Brisbane QLD 4000


Canberra Office

Level 1, The Realm. 18 National Circuit

Barton ACT 2000